Skip to main content

Communication Consent Scenarios: 1

The legal effect of not ticking the communication consent box on a previously given communication consent under GDPR and ePrivacy Directive.

Erdi avatar
Written by Erdi
Updated this week

📌 Scenario Summary:

  • You explicitly gave opt-in on an NGO's newsletter subscription form (e.g., you checked a box).

  • Approximately one week later, while filling out the same NGO's donation form, you did not check the communication consent box (i.e., you did not opt-in).

  • Now the question is: Does this passive behavior in the second form (not opting-in) invalidate the consent you previously gave?


✅ Assessment Under GDPR and ePrivacy:

🔹 1. Principle of Consent – GDPR Article 4(11) and 7

According to GDPR, for a consent to be valid, it must be:

  • Given freely,

  • Explicitly given,

  • For a specific purpose,

  • Informed, and

  • Given through an active action (opt-in).

🔹 2. Withdrawal of Consent – GDPR Article 7(3)

Unless a person explicitly withdraws their previously given consent, that consent remains valid.

🔸 Not checking the opt-in box during a donation is not, technically and legally, a withdrawal action.

🔸 This merely means not giving new consent in a new context. Thus, it is neutral (NULL).


🧩 Conclusion:

No, not checking the opt-in box on the donation form does not invalidate the consent you gave for the previous newsletter subscription.

  • Your previously given consent is still valid.

  • Not opting-in on the donation form simply means not giving new communication consent within the context of that specific form.

  • Unless an explicit "opt-out" or "unsubscribe" action is taken, the previous consent is maintained.

Did this answer your question?